The importance of quality design for your business

So many times I see companies spend money on sales people, and business cards and promotional material without putting any thought into the image they are portraying to their potential customers.  Think about the last trade show you attended, like a home and garden show.  There were maybe 20 places who do landscaping.  Some had a nice logo with  a professionally designed tradeshow display, and well dressed sales people who actively sought out your attention, while others had a table with a photo copied pamphlet in front of a couple of guys sitting at their table eating a hot dog.  You get the idea!  It is the same with any of the promotional material you have that represents your company, the more effort you put into your image the more you get out of it!